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We would like to introduce our DX initiatives.
First, in November 2023, we released a report on DX, positioned as one of the Group policies, in
which we formulated four priority issues and introduced specific examples of each initiative.
For details, please refer to the 2023 DX Report on our website.
Specific examples are as follows.
First, Tokyu Community began providing services that utilize digital twin technologies.
In these services, we will utilize digital twin technologies such as BIM, point group data, and 3D
modeling and mapping tools to appropriately enhance information on facilities, enabling us to
visualize issues and points for improvement related to real estate operation and maintenance, and
thus promote efficient operation and the optimization of management.
Next, we developed SHIBUYA MABLs, the real estate industry’s first area-specific app, which enables
people visiting Shibuya, especially workers in Shibuya, to easily connect with each other beyond the
bounds of their workplace or community.
Through SHIBUYA MABLs, we will create new experiential value for people visiting the Greater Shibuya
Area and promote digital transformation of community planning by building customer touchpoints in
the Greater Shibuya Area.
Finally, in September 2023, Tokyu Land Corporation opened the first integrated condominium gallery,
Tokyu Land Corporation BRANZ Gallery Omotesando, under its BRANZ condominium brand.
By combining the “utilization of digital content centered on digital twins” with our gallery as a
place for real-life experiences, we are proposing a new form of condominium sales that fuses
real-life and digital experiences.
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