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Here, we will introduce specific case examples of DX.
We already have multiple initiatives underway in the areas of business processes and CX.
First, this is about the digital twinning of condominiums in the Residential business. By entering into a strategic partnership with Accenture and utilizing their Computer Generated Imagery (CGI), we will create and improve the CX of digital twins for BRANZ properties, reduce the environmental impact of building standard model rooms, etc. We are already engaging in sales efforts utilizing digital content, and aim to maximize the use of digital twins, a precision simulation tool, to provide experiential value that is not inferior to viewing a model room, and even in some ways exceeds that of a model room.
Next, this is about sales of the Niseko Powder Token, Japan’s first ski NFT, at NISEKO TOKYU Grand HIRAFU. Niseko’s powder snow is recognized around the world as JAPOW (a combination of “Japan,” “Powder,” and “Snow”), and we sold NFTs (non-fungible tokens) with early entry passes for Niseko ski resort attached (allowing entry to the resort before opening, for skiing and snowboarding before other customers). We will provide a new form of experiential value that links real-life experiential value and NFTs, while at the same time utilizing NFTs to enhance the value of Japan’s tourism resources and real estate.
Lastly, we will cover RehaVR at Grancreer, senior housing. Grancreer is a series of residences for senior citizens that is operated by Tokyu E-Life Design. At these residences, we introduced RehaVR* technology for elderly tenants who have limited opportunities to venture outside. One of the major things this technology makes possible is the ability to perform bicycle exercise and engage in immersive simulated experiences of going outdoors while enjoying 360-degree virtual reality (VR) visuals.
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