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We would like to introduce our DX initiatives.
First, in November 2023, we released a report on DX, positioned as one of the Group policies, in
which we formulated four priority issues and introduced specific examples of each initiative. We
have established four priority issues and introduce specific examples of each initiative here.
For details, please refer to the 2023 DX Report on our website.
Next is the selection of Digital Transformation Stocks 2023.
The company was selected as a “Digital Transformation Stock 2023” in recognition of its examples of
utilizing DX to deepen existing business models and create new business models.
Specific examples are as follows.
We developed SHIBUYA MABLs, the real estate industry’s first area-specific app, which enables people
visiting Shibuya, especially workers in Shibuya, to easily connect with each other beyond the bounds
of their workplace or community.
Through SHIBUYA MABLs, we will create new experiential value for people visiting the Greater Shibuya
Area and promote digital transformation of urban development by building customer touchpoints in the
Greater Shibuya Area.
Next, in September 2023, Tokyu Land Corporation opened the first integrated condominium gallery,
Tokyu Land Corporation BRANZ Gallery Omotesando, under its BRANZ condominium brand.
By combining the “utilization of digital content centered on digital twins” with our gallery as a
place for real-life experiences, we are proposing a new form of condominium sales that fuses
real-life and digital experiences.
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