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I will explain the development of business to address social issues.
The Group has a history of creating new value in towns and society and solving social issues through its business activities.
The idea of creating lifestyles is a key point in this value creation. We are working to solve a variety of social issues through proposing new Home Styles, new Work Styles and new Play Styles as a corporate group that creates and proposes lifestyles that go beyond the bounds of physical structures.
Since last fiscal year, we have been explaining lifestyle creation have been evolving in three phases in our integrated report.
Through the provision of buildings, starting with the development and selling of condominiums and detached houses, then commercial facilities, hotels, resort facilities, and office buildings, lifestyle creation 1.0 provided society with a new lifestyle.
As consumption changes from goods to experiences, lifestyle creation 2.0 provided solutions such as new Home Styles, new Work Styles and new Play Styles, expanding areas of the real estate business to management, agent and operation centering around the building.
Currently, following the diversification of lifestyle and values, as well as advancing technology, walls among the three areas of Home Styles, Work Styles, and Play Styles have fallen.
As for value creation by the Group, it is essential to have layers of individual businesses and to exhibit synergy among the businesses to achieve lifestyle creation 3.0, in which every life scene is blended.
The COVID-19 pandemic brought us social and business transformation earlier than expected, but now is the time when we should demonstrate our superiority in business development using the Group’s synergy.
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